Our Mission

Our mission is to ignite the indomitable spirit of Rusty Kanokogi - a pioneer who refused to accept limits and to inspire people everywhere to reach higher, push further, and never stop fighting for what’s right.

​

We aim to ensure that every person who ties their belt, laces their cleats, or steps onto a field, mat, or stage does so with gratitude and awareness of Rusty and the other trailblazers who opened doors through courage, persistence, and sacrifice.

​

Our purpose is to honor our promise to Rusty: to tell her story, preserve her legacy, and continue her mission by sharing the stories of other relentless changemakers - the relatable badasses who embody strength, integrity, and resilience.

​

The first step was the publication of Rusty’s memoir, Get Up & Fight, co-authored with her daughter, Dr. Jean Kanokogi, “the daughter of women’s judo.”

We continue this journey globally and advancing the message of wellness, unity, and the power to shatter complacency - showing the world what it truly means to “Get Up & Fight.”

​

Thank you for being part of this mission. Remember: the strength and love you seek are already within you.